Authentic Fitness & Sports Performance · Phoenix, AZ
Build the athlete.
Develop the person.
AFSP is a performance coaching company in Phoenix. We train athletes in nearly every sport, such as track and field, tennis, football, basketball and more. Additionally, we train adults who want to improve their strength and mobility.

BusinessRate · October 2026 Award Winner
Top 3 Fitness Center
in Central City, Phoenix.
Authentic Fitness & Sports Performance (AFSP) has been named a BusinessRate Top 3 Fitness Center in Central City, Phoenix, AZ. The award is powered by Google Reviews, so thank you to every athlete and family who shared their experience with us.
- Sports performance, speed & agility and strength coaching in Phoenix
- Tennis, track & field, football, basketball and more
- In person, small group, coach comes to you, or online
Our philosophy & approach
Long-term
athletic
development.
AFSP’s training philosophy is rooted in long-term athletic development, building strong movement foundations, physical literacy, strength, speed, coordination, and confidence at every stage of an athlete’s development.
Our approach is individualized and progressive, adapting training to each athlete’s age, developmental stage, goals, strengths, and areas for improvement while continuously challenging them appropriately.
We focus on developing the whole athlete—not just performance, creating disciplined, resilient, and adaptable athletes who can perform at a high level while building skills that last a lifetime. It’s about building character and helping shape them into the next generation of leaders who grow beyond us.
Proven results
Trained at AFSP.
Competing worldwide.
From national #1 rankings to Team USA tennis and skeleton and an Ivy League scholarship, our athletes show what the AFSP system builds. Same coaches. Same standard. Now available to your athlete.

Gadin Arun
UTR 12.2
- USA #1 Boys 14 & Under, Singles & Doubles (2024)
- Orange Bowl International Doubles Champion (2024)
- Team USA, Davis Cup Juniors 2026 (Qualified)

Taku Mhete
Triple jump 15.20m
- U20 African Junior Championships Bronze, Triple Jump
- U20 World Ranked #18, Africa #3
- Scholarship, University of Pennsylvania (2024)


Britney Clark
Team USA Skeleton
- Hit the Team USA Skeleton push standard
- 5x All-American · 16x All-Conference
- High school 200m record holder (24.88), still standing
- Top 10, ARTU (60m, 100m) and SBU (60m)
Coach in Action
See how
we train.
Real sessions at AFSP Phoenix. Every rep is coached, every drill has a purpose, and every athlete gets a plan built for them.
Find us
Visit AFSP.
14 S 41st Pl, Phoenix, AZ 85034
Mon–Fri 11 AM – 8:30 PM · Sat 11 AM – 5 PM
By appointment only
14 S 41st Pl, Phoenix, AZ 85034
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